{"id":10881,"date":"2024-11-25T23:27:00","date_gmt":"2024-11-25T21:27:00","guid":{"rendered":"https:\/\/www.ferembach.com\/cestquilescreas\/?p=10881"},"modified":"2024-11-27T13:29:59","modified_gmt":"2024-11-27T11:29:59","slug":"malika-favre","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/illustrateur\/malika-favre\/","title":{"rendered":"C’est qui les illustratrices #03 : Malika Favre"},"content":{"rendered":"\n
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INTRO<\/p>\n\n\n\n

Il y a ceux qui ont les id\u00e9es, et ceux qui les r\u00e9alisent, parmi eux, il y a les illustrateurs. 
Un monde \u00e0 part, qui rencontre celui de la publicit\u00e9 pour cr\u00e9er des campagnes originales, parfois prim\u00e9es dans des cat\u00e9gories sur mesure. L\u2019illustration comme moyen d\u2019expression publicitaire soul\u00e8ve des questions aupr\u00e8s des annonceurs. Ce n\u2019est ni le dessin libre des enfants, ni les peintures que l\u2019on contemple au mus\u00e9e. C\u2019est un art appliqu\u00e9 si vaste qu\u2019il d\u00e9borde dans d’autres cases. Certains illustrateurs vous diront qu\u2019ils sont graphistes, des artistes au sens large ou de simples dessinateurs. C\u2019est un univers que la publicit\u00e9 a compl\u00e8tement investi et pourtant qui lui est parfois compl\u00e8tement \u00e9tranger. Il y a des ma\u00eetres, des mouvements et de nombreux salons.  
Notre r\u00f4le en tant que DA est souvent de diriger l\u2019illustrateur, mais aussi de filtrer les demandes clients. De prot\u00e9ger l\u2019artiste, de savoir respecter le processus cr\u00e9atif de chacun. Mais eux, qu\u2019en pensent-ils ?<\/strong>
– Jenna<\/em><\/p>\n\n\n\n

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Jenna Haugma<\/a><\/strong>rd<\/strong><\/a> est DA, dans son agence, elle a travaill\u00e9 avec des dizaines d\u2019illustrateurs. Elle partage r\u00e9guli\u00e8rement ses coups de c\u0153ur sur le compte insta @he_lo_ilu<\/a>. Elle est aussi illustratrice, jur\u00e9 illu au Club des DA et au D&AD. Bref, elle est bien plac\u00e9e pour aller \u00e0 la rencontre de ces cr\u00e9atifs<\/em> !<\/p>\n<\/div>\n\n\n\n

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Bonjour, quel est ton nom d\u2019illustratrice ?<\/strong><\/p>\n\n\n\n

Malika Favre (un jour, quelqu\u2019un \u00e0 Londres m\u2019a demand\u00e9 mon vrai nom et j\u2019ai remerci\u00e9 mes parents en silence\u2026 )<\/p>\n\n\n\n

Tu peux te dessiner ?<\/strong><\/p>\n\n\n\n

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Quel a \u00e9t\u00e9 ton parcours ?<\/strong><\/p>\n\n\n\n

J\u2019ai commenc\u00e9 par les sciences et, apr\u00e8s un tr\u00e8s court passage en Maths Sup, je suis entr\u00e9e \u00e0 Olivier de Serres en communication visuelle. Un virage \u00e0 360 degr\u00e9s qui peut para\u00eetre \u00e9trange, mais je dessinais depuis toute petite et cela me paraissait la seule autre option \u201cviable\u201d. Je voulais \u00eatre DA dans la pub, mais je n\u2019ai finalement jamais mis les pieds en agence.
<\/p>\n\n\n\n

Une fois le BTS termin\u00e9, je suis partie \u00e0 Londres pour un an, o\u00f9 j\u2019ai atterri en stage chez Airside, un petit studio multidisciplinaire dans lequel je suis rest\u00e9e six ans. Je me suis lanc\u00e9e comme illustratrice \u00e0 28 ans, r\u00e9alisant que c\u2019\u00e9tait finalement ma vocation profonde. Je suis rest\u00e9e 15 ans \u00e0 Londres, une ville qui m\u2019a beaucoup inspir\u00e9e et aid\u00e9e, avant de partir \u00e0 Barcelone pour une vie plus douce et ensoleill\u00e9e.<\/p>\n\n\n\n

Petite, tu \u00e9tais fan de qui dans le milieu ?<\/strong><\/p>\n\n\n\n

J\u2019\u00e9tais tr\u00e8s fan de Moebius, Hugo Pratt, Goupil, Herg\u00e9, Leloup et Manara (oui, il y avait du Manara \u00e0 port\u00e9e de main)<\/p>\n\n\n\n

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As-tu h\u00e9sit\u00e9 \u00e0 faire de la pub ? Si oui, pourquoi ?<\/strong><\/p>\n\n\n\n

Pour ma part, je n\u2019en ai jamais beaucoup fait. Quelques campagnes par-ci par-l\u00e0, mais cela n\u2019a jamais \u00e9t\u00e9 mon activit\u00e9 principale. J\u2019ai beaucoup travaill\u00e9 dans l\u2019\u00e9ditorial, les collaborations avec des marques et les affiches.<\/p>\n\n\n\n

Tu as travaill\u00e9 pour quelles marques ?<\/strong><\/p>\n\n\n\n

Apple, Vogue, The New Yorker, Penguin Books, Spotify, les BAFTAs, Veja. ( + Steitz, Gianduiotti, Sephora, \u2026 )<\/p>\n\n\n\n

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Est-ce qu\u2019il y a des marques pour lesquelles tu refuserais de travailler ?<\/strong><\/p>\n\n\n\n

Celles pour qui j\u2019ai refus\u00e9 de travailler : Philip Morris (je fume, mais j\u2019ai quand m\u00eame une limite), Shell, un labo pharmaceutique, le gouvernement Macron, et une marque de papier toilette (symboliquement, \u00e7a me d\u00e9range).<\/p>\n\n\n\n

Il y en a probablement plein d\u2019autres pour lesquelles je refuserais aussi, mais je prends la d\u00e9cision une fois dans la situation concr\u00e8te (ou dans ma bo\u00eete mail).<\/p>\n\n\n\n

Parle-nous du projet dont tu es la plus fi\u00e8re ? <\/strong><\/p>\n\n\n\n

Le poster du festival de Montreux de 2017 est un de mes projets pr\u00e9f\u00e9r\u00e9s. L\u2019autre serait mes couvertures du New Yorker<\/em>. Ils ont en commun une grande libert\u00e9 cr\u00e9ative et d\u2019expression personnelle, et le r\u00e9sultat est vraiment sans compromis, ce qui est rare dans le cadre de commandes.<\/p>\n\n\n\n

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As-tu un outil de pr\u00e9dilection ? (gouache, crayons de couleur, iPad\u2026 les deux, les trois\u2026)<\/strong><\/p>\n\n\n\n

Illustrator et le vecteur. Une petite tablette graphique, un grand \u00e9cran et une collection compl\u00e8te de Pantoniers.<\/p>\n\n\n\n

Quel est la pire chose \u00e0 demander \u00e0 une illustratrice ?<\/strong><\/p>\n\n\n\n

Le pire restera toujours pour moi cet email qui te demande de mixer les trois propositions que tu as faites pour le client. Rien de bon ne peut sortir de ce type de m\u00e9lange. Le manque de courage et de prise de risque est ce qui me frustre le plus dans les travaux de commande.<\/p>\n\n\n\n

C\u2019est quoi le brief id\u00e9al ?<\/strong><\/p>\n\n\n\n

Un brief intelligent, clair, mais ouvert, qui laisse de la place \u00e0 la vision de l\u2019illustratrice.<\/p>\n\n\n\n

Quels sont les illustrateurs\/trices que tu admires ?<\/strong><\/p>\n\n\n\n

Cl\u00e9ment Thoby<\/a>, Christoph Niemann<\/a>, Chris Ware<\/a>, Kikuo Johnson<\/a>, Ana Popescu<\/a>, Lesley Barnes<\/a>, Leonie Bos<\/a>, Aurore de La Morinerie<\/a>, et tant d\u2019autres\u2026<\/p>\n\n\n\n

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Et enfin, un conseil pour \u201cprendre du plaisir\u201d dans son m\u00e9tier ?<\/strong><\/p>\n\n\n\n

Je dirais qu\u2019il faut beaucoup s\u2019\u00e9couter tout en \u00e9tant g\u00e9n\u00e9reux, arriver \u00e0 dompter son ego tout en le maintenant vivant. C\u2019est un savant m\u00e9lange qui requiert beaucoup d\u2019\u00e9nergie, mais qui me para\u00eet essentiel pour ne pas se perdre.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Pour en d\u00e9couvrir + voici son insta :<\/a><\/p>\n\n\n\n

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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\t\t\t\t\t\tIllustrateur<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\tMeet the Illustrators #07 : Wiebke Rauers<\/a>\n\t\t\t<\/h6>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\t\t\t\t\t\tIllustrateur<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\tC\u2019est qui les illustrateurs #06 : Gwendal Lebec<\/a>\n\t\t\t<\/h6>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\t\t\t\t\t\t.cr\u00e9atif<\/a>,  Illustrateur<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\tC\u2019est qui les illustratrices #05 : Beya Panicha<\/a>\n\t\t\t<\/h6>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\t\t\t\t\t\t.cr\u00e9atif<\/a>,  Illustrateur<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\tC’est qui les illustrateurs #04 : Kevin Lucbert<\/a>\n\t\t\t<\/h6>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\t\t\t\t\t\t.cr\u00e9atif<\/a>,  Illustrateur<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\tC’est qui les illustrateurs #02 : Jean Andr\u00e9<\/a>\n\t\t\t<\/h6>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

INTRO Il y a ceux qui ont les id\u00e9es, et ceux qui les r\u00e9alisent, parmi eux, il y a les illustrateurs. Un monde \u00e0 part, qui rencontre celui de la publicit\u00e9 pour cr\u00e9er des campagnes originales, parfois prim\u00e9es dans des cat\u00e9gories sur mesure. L\u2019illustration comme moyen d\u2019expression publicitaire soul\u00e8ve des questions aupr\u00e8s des annonceurs. Ce n\u2019est […]<\/p>\n","protected":false},"author":4,"featured_media":10931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[44,113],"tags":[],"class_list":["post-10881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatif","category-illustrateur"],"yoast_head":"\nC'est qui les illustratrices #03 : Malika Favre • C'est qui les Cr\u00e9as ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferembach.com\/cestquilescreas\/illustrateur\/malika-favre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C'est qui les illustratrices #03 : Malika Favre • C'est qui les Cr\u00e9as ?\" \/>\n<meta property=\"og:description\" content=\"INTRO Il y a ceux qui ont les id\u00e9es, et ceux qui les r\u00e9alisent, parmi eux, il y a les illustrateurs. Un monde \u00e0 part, qui rencontre celui de la publicit\u00e9 pour cr\u00e9er des campagnes originales, parfois prim\u00e9es dans des cat\u00e9gories sur mesure. 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