{"id":11715,"date":"2025-10-07T09:52:08","date_gmt":"2025-10-07T07:52:08","guid":{"rendered":"https:\/\/www.ferembach.com\/cestquilescreas\/?p=11715"},"modified":"2025-11-11T16:18:24","modified_gmt":"2025-11-11T14:18:24","slug":"vitor-menezes","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/inter\/vitor-menezes\/","title":{"rendered":"C\u2019est qui les Inter\u00a0#1 ?\u2028 Vitor Menezes (Brazil)"},"content":{"rendered":"\n
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ENGLISH<\/strong><\/p>\n\n\n\n

It\u2019s often said that the golden age of advertising is behind us, this may be true in some respects\u2014but not in others. France is increasingly recognized on the international stage, consistently ranking among the top five countries awarded at global advertising festivals.
As a result, French advertising is no longer only made by the French. More and more foreign talent are trying their luck in Paris. In agencies, they\u2019re sometimes referred to as \u201cinternationals.\u201d
But who exactly are these internationals? Meet Vitor. He\u2019s from Brazil\u2014 a country famous for its creative talents. And yet, he chose to leave it behind for France\u2014and for the beautiful smile of Colgate.<\/strong><\/p>\n<\/div>\n\n\n\n

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FRAN\u00c7AIS<\/strong><\/p>\n\n\n\n

Si on dit souvent que l’\u00e2ge d’or de la pub est derri\u00e8re nous, ce qui est vrai sur certains points ne l’est pas forc\u00e9ment sur d’autres. La France est de plus en plus reconnue \u00e0 l’\u00e9tranger. Le pays \u00e9tant r\u00e9guli\u00e8rement class\u00e9 dans le top 5 des pays les plus r\u00e9compens\u00e9s dans les festivals internationaux.\u2028\u2028R\u00e9sultat : la publicit\u00e9 fran\u00e7aise n’est plus seulement faite pas des Fran\u00e7ais. De plus en plus de talents \u00e9trangers tentent leur chance en France. Ceux qu’on appelle parfois en agence les \u00ab\u00a0internationaux\u00a0\u00bb.
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Mais c’est qui les internationaux ?<\/strong> Ici, c’est Vitor. Il nous vient du Br\u00e9sil. Un grand pays de pub qu’il a pourtant choisi de quitter pour la France et le beau sourire de Colgate dont il a sign\u00e9 de nombreuses campagnes.<\/strong><\/p>\n\n\n\n

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This series of interviews is orchestrated by <\/strong>Joseph Rozier<\/strong>.<\/a><\/em><\/p>\n<\/div>\n\n\n\n


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Hey Vitor! Can you tell us a bit about you?<\/p>\n\n\n\n

I\u2019m a Brazilian creative, born and raised in Bahia, a beautiful seaside place where 20\u00b0C is already considered cold. That\u2019s also where I studied Design and started my career in local agencies, working with some local businesses and some major governmental clients for around 4 years. But even with the tempting sea views, in 2013 I decided to move to S\u00e3o Paulo in search of bigger professional opportunities.<\/p>\n\n\n\n

S\u00e3o Paulo is the largest advertising market in Latin America, and naturally I crossed paths with some incredibly talented people there. Just two weeks after arriving, I landed a Jr. Art Director position at Fischer, an important independent agency at the time. I was lucky to have my first project there awarded a Cannes Lion just 5 months later, which opened the door to Leo Burnett, a true turning point in my career.<\/p>\n<\/div>\n\n\n\n

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Salut Vitor ! Tu peux nous en dire un peu plus sur toi ? \u2028<\/p>\n\n\n\n

Je suis un cr\u00e9atif br\u00e9silien, n\u00e9 et \u00e9lev\u00e9 \u00e0 Bahia, un endroit magnifique au bord de la mer o\u00f9 20\u00b0C, c\u2019est d\u00e9j\u00e0 consid\u00e9r\u00e9 comme froid. C\u2019est aussi l\u00e0 que j\u2019ai \u00e9tudi\u00e9 le design et commenc\u00e9 ma carri\u00e8re dans des agences locales, en travaillant avec des entreprises locales et d\u2019importants clients gouvernementaux pendant environ 4 ans. Mais malgr\u00e9 ce cadre magnifique au bord de l\u2019oc\u00e9an, en 2013, j\u2019ai d\u00e9cid\u00e9 de d\u00e9m\u00e9nager \u00e0 S\u00e3o Paulo \u00e0 la recherche de meilleures opportunit\u00e9s professionnelles.
S\u00e3o Paulo est le plus grand march\u00e9 publicitaire d\u2019Am\u00e9rique latine. Forc\u00e9ment, j\u2019y ai crois\u00e9 des gens incroyablement talentueux. \u00c0 peine deux semaines apr\u00e8s mon arriv\u00e9e, j\u2019ai d\u00e9croch\u00e9 un poste de Directeur Artistique Junior chez Fischer, une agence ind\u00e9pendante importante \u00e0 l\u2019\u00e9poque. J\u2019ai eu la chance que mon premier projet l\u00e0-bas soit r\u00e9compens\u00e9 par un Lion \u00e0 Cannes seulement 5 mois plus tard. Ce qui m\u2019a ouvert les portes de Leo Burnett, un v\u00e9ritable tournant dans ma carri\u00e8re.<\/p>\n\n\n\n

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What kind of projects did you make in Brazil?<\/p>\n\n\n\n

I spent 4 prolific years there, working with clients like Fiat, Samsung, Disney, ABTO and many others. I\u2019ve done many campaigns I\u2019m proud of, here are a few of them:<\/p>\n\n\n\n

Fiat \u2013 Safety Wi-Fi. Back in the days, phone data wasn\u2019t as available as it is right now. So, when we got the brief about educating people on wearing seatbelts, we thought it could be a way to change people\u2019s behavior.
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Adote um Gatinho – Lucky Black Cat Adote um Gatinho is an NGO that has been helping cats to be adopted for over 20 years. For their yearly campaign we realized a sad but interesting fact: most of the cats left in the shelters were black, as they\u2019re a sign of bad luck in Brazil. To prove this was a stupid belief, we came up with an even more stupid solution: We made a black cat win prizes and contests everywhere.<\/p>\n\n\n\n

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Quels genres de projets as-tu faits au Br\u00e9sil ? \u2028<\/p>\n\n\n\n

J’y ai pass\u00e9 4 ann\u00e9es intenses, en travaillant avec des clients comme Fiat, Samsung, Disney, ABTO et bien d’autres. J’ai fait plein de campagnes dont je suis fier, en voici quelques-unes :<\/p>\n\n\n\n

Fiat \u2013 Safety Wi-Fi. \u00c0 l’\u00e9poque, la data mobile n’\u00e9tait pas aussi accessible qu’aujourd’hui. Alors, quand on nous a demand\u00e9 de trouver une id\u00e9e pour sensibiliser les gens au port de la ceinture de s\u00e9curit\u00e9, on s’est dit que \u00e7a pouvait \u00eatre un moyen de changer les comportements.
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Adote um Gatinho – Lucky Black Cat. Adote um Gatinho est une ONG qui aide les chats \u00e0 \u00eatre adopt\u00e9s depuis plus de 20 ans. Pour leur campagne annuelle, on a r\u00e9alis\u00e9 un truc triste mais int\u00e9ressant : la plupart des chats abandonn\u00e9s dans les refuges \u00e9taient noirs, car ils sont signe de malchance au Br\u00e9sil. Pour prouver que c’\u00e9tait une croyance stupide, on a trouv\u00e9 une solution encore plus stupide : on a fait gagner des prix et des concours \u00e0 un chat noir partout.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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