![\"\"](\"http:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2012\/07\/kalchev-600x210.jpg\" "\\"kaltchev\\"")
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You’re creative at DDB Paris, what is your background?<\/span> Since how many years do you work in the advertising?<\/span> You work with whom and on what subjects?<\/span> Did you hesitate before working in advertising?<\/span> Tell us about 2-3 things you’ve done :<\/span>
\nI grew up in Sofia, Bulgaria where I lived until I was 19. After studying in Scotland (Philosophy and English lit.) for one year, I got bored with analyzing what other people did and started looking for a more design-oriented school. I stumbled upon Miami Ad School Europe in the middle of one night, during one of those random browsing sessions. I had no idea what advertising is, but I remembered the Nike Scorpion and thought \u2013 that sounds like fun. I enrolled and started the course in Hamburg, where I ended up.. analyzing what other people did.<\/p>\n
\nI started at MASE in 2005, but officially started working at DDB in 2007, so that would be almost 5 years now.<\/p>\n
\nI worked for four years with Siavosh Zabeti (now at W+K). I’m currently working alone. I’ve worked on quite a few subjects – in terms of released work – starting from Henkel, through Airwaves, Powertape, Voyages-SNCF, Tropicana, INPES, MINI and of course a lot of stuff that never saw the light of day for Greenpeace, Lipton, Nike, Audi, etc.<\/p>\n
\nNot really. When I applied to MASE, Menno Kluin was just graduating and there was a lot of the work he did, which I found fascinating in its simplicity and smartness. From then on, advertising seemed more like a never-ending game of who can find the smartest solution to a problem, rather than a \u00ab\u00a0real job\u00a0\u00bb. I think even if I knew how difficult it would sometimes be in the real world, I’d still do it.<\/p>\n
\nTropicana Billboard powered by Oranges :
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