{"id":320,"date":"2011-07-25T20:49:15","date_gmt":"2011-07-25T18:49:15","guid":{"rendered":"http:\/\/www.ferembach.com\/cestquilescreas\/?p=320"},"modified":"2011-07-26T11:53:07","modified_gmt":"2011-07-26T09:53:07","slug":"pascale-gayraud","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/directeurs-artistiques\/pascale-gayraud\/","title":{"rendered":"Pascale Gayraud"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1395\" title=\"pascal gayraud\" src=\"http:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2011\/07\/pascalgayraud-600x210.jpg\" alt=\"\" width=\"600\" height=\"210\" srcset=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2011\/07\/pascalgayraud-600x210.jpg 600w, https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2011\/07\/pascalgayraud.jpg 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"color: #5cc5ed;\">Bonjour Pascale, tu es DA chez Publicis, quel a \u00e9t\u00e9 ton parcours ?<\/span><br \/>\nBac C + atelier de pr\u00e9pa \u00e0 Lyon + ESAAD (Duperr\u00e9) + les Arts D\u00e9co<br \/>\nBDDP (MC Dupuy) + TBWA (Lemoult) + BETC (Babinet) + Louis XIV (Suchet) + la Young (Gaultier) + Publicis (Altmann)<\/p>\n<p><span style=\"color: #5cc5ed;\">Depuis combien d&rsquo;ann\u00e9es travailles tu dans le milieu de la publicit\u00e9 ?<\/span><br \/>\nDepuis le lendemain de ma sortie des arts d\u00e9co. 1er juillet 1987, donc \u00e7a commence \u00e0 faire. 24 ans<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu as h\u00e9sit\u00e9 \u00e0 faire de la pub ? <\/span><br \/>\nJ&rsquo;ai chang\u00e9 d&rsquo;envie pendant mon atelier de pr\u00e9pa. Au d\u00e9but je voulais faire archi d&rsquo;int\u00e9rieur.<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu travailles avec qui et sur quoi chez Publicis ?<\/span><br \/>\nFabrice Dubois. Beaucoup sur Renault et plein d&rsquo;autres trucs super&#8230;<\/p>\n<p><span style=\"color: #5cc5ed;\">Parles nous de deux trois choses que tu as faites (en pub et en dehors) que tu appr\u00e9cies<\/span><br \/>\nCampagne Absolut cities Europe, mes 2 filles (\u00e7a fait 3)<br \/>\nSinon campagne Entrevue, Canal+, Orangina (les brigades anti soif), Audi (Playstation), Renault (EuroNcap), Licra\u2026<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu fais quelque chose en parall\u00e8le de ton m\u00e9tier, une passion ?<\/span><br \/>\nBricolage (25 ans que je retape une baraque), chiner, collectionneuse de Pez, de bols (\u00e0 la campagne), de photos, de peinture, d&rsquo;art africain, de meubles et de maisons si j&rsquo;\u00e9tais tr\u00e8s riche.<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu regrettes l\u2019archi d\u2019int\u00e9rieur ?<\/span><br \/>\nDes fois je me demande\u2026le design aussi m\u2019aurait int\u00e9ress\u00e9\u2026<\/p>\n<p><span style=\"color: #5cc5ed;\">Avant Fabrice avec quels r\u00e9dacteurs as-tu travaill\u00e9 ?<\/span><br \/>\nAvec George Picot chez BDDP, avec Bruno Richard chez TBWA puis avec Fabrice Dubois depuis BETC<\/p>\n<p><span style=\"color: #5cc5ed;\">Comment as tu r\u00e9ussis \u00e0 d\u00e9crocher un stage chez BDDP la premi\u00e8re fois?<\/span><br \/>\nJ&rsquo;ai eu du bol, je n&rsquo;ai pas fait de stage, j&rsquo;ai \u00e9t\u00e9 engag\u00e9e directement par Marie-Catherine Dupuy qui avait flash\u00e9 sur mon doss.<\/p>\n<p><span style=\"color: #5cc5ed;\">Dans ton m\u00e9tier quel est ton meilleur souvenir ?<\/span><br \/>\nPour en choisir un : le tournage du remake du g\u00e9n\u00e9rique de Starsky &amp; Hutch (pour Peugeot), \u00e0 Los Angeles, avec le fils de Hutch dans le r\u00f4le de son p\u00e8re et le fils du cascadeur de Starsky dans le r\u00f4le de son p\u00e8re (le cascadeur de Starsky)\u2026du fun, autant pour la prod am\u00e9ricaine que pour nous\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"pub peugeot 306 starky &amp; hutch\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/CFU-Kh_S0BA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #5cc5ed;\">Et le pire ?<\/span><br \/>\nUne prosp\u00e9 \u00e9norme alors que je n&rsquo;\u00e9tais que junior(e), avec des roughs pourris, la cata&#8230;.<\/p>\n<p><span style=\"color: #5cc5ed;\">Le truc qui t&rsquo;a fait le plus halluciner ?<\/span><br \/>\nLe gaspillage d\u2019argent, par ex annuler un gros tournage au japon 2 jours avant, donc d\u00e9dit \u00e9normissime\u2026<\/p>\n<p><span style=\"color: #5cc5ed;\">Ce que tu pensais pas faire un jour ?<\/span><br \/>\nPasser mes journ\u00e9es aux Champs-\u00c9lys\u00e9es<\/p>\n<p><span style=\"color: #5cc5ed;\">Avec quels cr\u00e9as (photographes, r\u00e9alisateurs &#8230;) aimerais-tu travailler ?<\/span><br \/>\nJ\u2019aurais aim\u00e9 shooter avec Bourdin, rat\u00e9 !<br \/>\nEn r\u00e9al, Zaccharias (que je n\u2019ai pas choisi sur une campagne Orangina, sic !),<br \/>\nSpike Jonze, Wes Anderson.<\/p>\n<p><span style=\"color: #5cc5ed;\">Quelle est, historiquement, la pub qui t&rsquo;a le plus marqu\u00e9<\/span><br \/>\nHamlet, en tous cas \u00e7a fait partie des pubs qui m&rsquo;ont donn\u00e9 envie de faire ce m\u00e9tier.<\/p>\n<p>une partie de la saga&#8230;<\/p>\n<p><iframe loading=\"lazy\" title=\"CDP Classic ads - Hamlet Cigars (1966 - 1997)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/NIckHmwZAeI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>une des tops, le photomaton<\/p>\n<p><iframe loading=\"lazy\" title=\"Hamlet commercial - Photo Booth\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/rlYMID5qCdE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Il y en a plein ! les concepts \u00e0 l\u2019anglaise d\u00e9clin\u00e9s sur des ann\u00e9es (par ex Heineken, the economist), mais aussi les \u00ab tordus \u00bb ( \u00ab Beware things made in october \u00bb et \u00ab the more hockey you watch, the more tougher you get \u00bb pour Fox sports, la campagne orange \u00ab don\u2019t let a mobile phone ruin your movie \u00bb, des films Tango dont l\u2019ovni \u00ab la lettre \u00e0 Sebastien \u00bb qui touche au g\u00e9nie, rexona \u00ab stunt town \u00bb, Budget \u00ab aromatherapy, jet propulsion pack\u2026 \u00bb, il y a plein de films Volkswagen, Budweiser, Nike, Ikea\u2026<\/p>\n<p><iframe loading=\"lazy\" title=\"Beware of Things Made in October\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/dqNvszVLdJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"The more hockey you watch the tougher you get.\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0EPlHH0b48c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Verne Troyer\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/mZQ6NC_3R0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Rexona-Stunt City\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/432DwCT2VJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Budget Aroma Therapy Candles ad\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/xW8r503ny1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>j&rsquo;ai oubli\u00e9 Pepsi (avec Nike et cie), mais bon il y aurait tellement de trucs \u00e0 rajouter !<\/p>\n<p><span style=\"color: #5cc5ed;\">Celle que tu aurais aim\u00e9 faire ?<\/span><br \/>\nLe film Levi&rsquo;s \u00ab\u00a0watch pocket\u00a0\u00bb de Gondry.<\/p>\n<p><iframe loading=\"lazy\" title=\"Michel Gondry Levi&#039;s Commercial\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/Uj6G1C6c0uw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #5cc5ed;\">Tu as des mod\u00e8les de cr\u00e9atifs dans la publicit\u00e9 ? Des gens qui t&rsquo;inspirent ? Pourquoi ?<\/span><br \/>\nQuand j\u2019ai commenc\u00e9, peut-\u00eatre\u2026en tous cas il y avait des gens comme Philippe Michel qui boostait tout le monde, des teams brillants (Cher&amp;Jouy, Pardo&amp;Chadenat, Manry&amp;Lemoult\u2026) qui \u00e9taient un peu des locomotives.<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu fais partie de quelle g\u00e9n\u00e9ration de cr\u00e9atifs ?<\/span><br \/>\nJe suis arriv\u00e9e chez BDDP avec les cartons de d\u00e9m\u00e9nagements rue de Billancourt. Les locaux \u00e9taient tops et il n\u2019y avait que des cadors. J\u2019ai commenc\u00e9 \u00e0 bosser dans le bureau du printemps o\u00f9 il y avait de la place, le budget passait de Midavaine \u00e0 Smilenko &amp; Anduze, il y avait aussi A.Choque, S.Vermersch, mais \u00e0 c\u00f4t\u00e9 il y avait Bonan &amp; Stern, Vigier &amp; Pinson, Babinet &amp; Pollet-Villard, Bartuel &amp; Lacoste, Gauthronet &amp; Jalabert. Et ceux de ma g\u00e9n\u00e9ration Carreno-Helias, JC Saurel, B.Delhomme.<br \/>\nJ\u2019y suis rest\u00e9e 4 ans et c\u2019\u00e9tait super formateur. Apr\u00e8s j\u2019ai continu\u00e9 de grandir chez TBWA, rue du pont neuf, avec Lemoult &amp; Manry, Suchet &amp; Voutchkevitch, S.Richard &amp; Beigbeider et on s\u2019est bien marr\u00e9 et puis chez BETC o\u00f9 on s\u2019est bien marr\u00e9 aussi et o\u00f9 il y avait aussi une belle brochette de gens tr\u00e8s bien. Mais je ne vais pas raconter ma vie non plus&#8230;<\/p>\n<p><span style=\"color: #5cc5ed;\">Tu penses que le milieu va \u00e9voluer de quelle mani\u00e8re ?<\/span><br \/>\nIl y aura toujours des id\u00e9es \u00e0 trouver quelque soient les supports, le seul probl\u00e8me reste la frilosit\u00e9 des clients, et le manque de force de conviction de beaucoup d\u2019agences\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour Pascale, tu es DA chez Publicis, quel a \u00e9t\u00e9 ton parcours ? Bac C + atelier de pr\u00e9pa \u00e0 Lyon + ESAAD (Duperr\u00e9) + les Arts D\u00e9co BDDP (MC Dupuy) + TBWA (Lemoult) + BETC (Babinet) + Louis XIV (Suchet) + la Young (Gaultier) + Publicis (Altmann) Depuis combien d&rsquo;ann\u00e9es travailles tu dans le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-directeurs-artistiques","category-publicis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pascale Gayraud &#8226; C&#039;est qui les Cr\u00e9as ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferembach.com\/cestquilescreas\/directeurs-artistiques\/pascale-gayraud\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pascale Gayraud &#8226; C&#039;est qui les Cr\u00e9as ?\" \/>\n<meta property=\"og:description\" content=\"Bonjour Pascale, tu es DA chez Publicis, quel a \u00e9t\u00e9 ton parcours ? Bac C + atelier de pr\u00e9pa \u00e0 Lyon + ESAAD (Duperr\u00e9) + les Arts D\u00e9co BDDP (MC Dupuy) + TBWA (Lemoult) + BETC (Babinet) + Louis XIV (Suchet) + la Young (Gaultier) + Publicis (Altmann) Depuis combien d&rsquo;ann\u00e9es travailles tu dans le [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ferembach.com\/cestquilescreas\/directeurs-artistiques\/pascale-gayraud\/\" \/>\n<meta property=\"og:site_name\" content=\"C&#039;est qui les Cr\u00e9as ?\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CestquilesCreas\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-25T18:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-07-26T09:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2011\/07\/gayraud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gregory ferembach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"gregory ferembach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/\"},\"author\":{\"name\":\"gregory ferembach\",\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/#\\\/schema\\\/person\\\/228b651374249a02f20a1921f0e2516b\"},\"headline\":\"Pascale Gayraud\",\"datePublished\":\"2011-07-25T18:49:15+00:00\",\"dateModified\":\"2011-07-26T09:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/\"},\"wordCount\":985,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/wp-content\\\/uploads\\\/2011\\\/07\\\/gayraud.jpg\",\"articleSection\":[\".Directeur Artistique\",\"Publicis\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/\",\"url\":\"https:\\\/\\\/www.ferembach.com\\\/cestquilescreas\\\/directeurs-artistiques\\\/pascale-gayraud\\\/\",\"name\":\"Pascale Gayraud &#8226; 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