{"id":511,"date":"2011-07-15T15:08:45","date_gmt":"2011-07-15T13:08:45","guid":{"rendered":"http:\/\/www.ferembach.com\/cestquilescreas\/?p=511"},"modified":"2011-07-15T15:08:45","modified_gmt":"2011-07-15T13:08:45","slug":"antoine-lenoble","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/redacteur\/antoine-lenoble\/","title":{"rendered":"Antoine Lenoble"},"content":{"rendered":"

\"\"<\/p>\n

Bonjour Antoine, tu es R\u00e9dac chez BETC quel a \u00e9t\u00e9 ton parcours ?<\/span>
\nApr\u00e8s un parcours scolaire plut\u00f4t pas tr\u00e8s brillant, j\u2019ai fait un IUT info-com \u00e0 Besan\u00e7on et j\u2019ai d\u00e9couvert que \u00e7a me plaisait. Du coup les \u00e9tudes furent un peu reluisantes, j\u2019ai poursuivi dans une \u00e9cole de pub \u201cSup de Cr\u00e9ation\u201d bas\u00e9 \u00e0 Roubaix (oui c\u2019est le \u201cNORD\u201d) o\u00f9 j\u2019ai rencontr\u00e9 un certain Ludovic Labayrade devenu mon AD. Suite \u00e0 plusieurs stage (Euro, Leo Burnett…) nous avons valid\u00e9 notre dipl\u00f4me par un stage chez BETC… Qui ne nous a depuis jamais rel\u00e2ch\u00e9 depuis.<\/p>\n

Depuis combien d’ann\u00e9es travailles tu dans le milieu de la publicit\u00e9 ?<\/span>
\n13 ans.<\/p>\n

Tu as h\u00e9sit\u00e9 a faire de la pub ? Qu\u2019est ce qui t\u2019as donn\u00e9 envie d\u2019en faire ?<\/span>
\nH\u00e9sit\u00e9 ??? C\u2019est pas mal de faire de la pub je trouve… Enfin quand on essaye d\u2019en faire de la bonne. Je ne sais pas ce qui m\u2019a donn\u00e9 envie d\u2019en faire. Juste je souviens de ma lettre de motivation de l\u2019IUT je disais que j\u2019\u00e9tais (avant que l\u2019\u00e9mission n\u2019existe) un enfant de la t\u00e9l\u00e9… Et que j\u2019aimais bien la pub parce que c\u2019\u00e9tait un peu comme des petites aventures des bd en une planche…<\/p>\n

Tu travailles avec qui et sur quoi chez BETC ?<\/span>
\nLudovic Labayrade et sur tout… Canal, CanalSat, Disney, i-t\u00e9l\u00e9, 13\u00e8me Rue, Ricard, D\u00e9cathlon…<\/p>\n

Parles nous de deux trois choses que tu as faites en pub qui t’ont marqu\u00e9es<\/span>
\nEn 13 ans de BETC y\u2019en a… Maintenant pour moi c\u2019est surtout l\u2019occasion d\u2019allier mon travail \u00e0 ce que j\u2019aime : le sport. J\u2019ai ainsi fait des films (pas tous remarquables niveau script) avec moult sportif. Et ces rencontres ont toutes \u00e9t\u00e9 de bon moment. Sinon pour moi ma prochaine campagne sera toujours en th\u00e9orie la plus marquante. La pub \u00e7a s\u2019use vite.<\/p>\n

Tu fais quelque chose en parall\u00e8le de ton m\u00e9tier, des passions ?<\/span>
\nJe fais des choses mais pas \u00e0 un niveau de dire c\u2019est passionnel quoique… Je fais de la photo, du sport et de la cuisine.<\/p>\n

As tu des anecdotes sur la vie \u00e0 l\u2019agence ou la relation client ?<\/span>
\nOui moult, mais je crois qu\u2019il faut mieux les garder pour moi, je pense que c\u2019est gr\u00e2ce \u00e0 \u00e7a que je ne suis pas encore fait virer.<\/p>\n

Dans ton m\u00e9tier quel est ton meilleur souvenir ?<\/span>
\nLes short lists que j\u2019ai eu…<\/p>\n

et le pire ?<\/span>
\nLes short lists que j\u2019ai eu…<\/p>\n

Le truc qui t’a fait le plus halluciner ?<\/span>
\nOn parle de pub l\u00e0 on est d\u2019accord.<\/p>\n

Il y a des gens (cr\u00e9a-r\u00e9al-photographe…) avec qui tu aimerais travailler ?<\/span>
\nOui forcement. J\u2019aimerais bien faire un film un gros film avec un bon script avec Dante Ariola<\/a>.<\/p>\n

Quelle est, historiquement, la pub qui t’a le plus marqu\u00e9<\/span>
\nV\u00e9g\u00e9taline.<\/p>\n

http:\/\/www.youtube.com\/watch?v=EbANBQz9AX8&feature=related<\/p>\n

Celle que tu aurais aim\u00e9 faire ?<\/span>
\nUmbro.<\/p>\n

Tu as des mod\u00e8les de cr\u00e9atifs dans la publicit\u00e9 ? des gens qui t’inspirent ? pourquoi ?<\/span>
\nOui tous mes patrons et tous les patrons des autres agences. S\u00e9rieusement Remi No\u00ebl et un exemple pour moi et sinon un mec tr\u00e8s d\u00e9sagr\u00e9able comme Fred Royer <\/a>ou Patrice Dumas.<\/p>\n

Si tu commen\u00e7ais la pub aujourd’hui, tu irais ou ?<\/span>
\nLe march\u00e9 est plus restreint qu\u2019avant mais cela redevient un peu plus cool pour ceux qui sont adeptes du Digital… Donc pour les jeunes j\u2019irais dans ces structures.<\/p>\n

Tu vois quoi comme changement entre tes d\u00e9buts et maintenant ?<\/span>
\n6kg et quelques euros sur ma feuille de paye.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bonjour Antoine, tu es R\u00e9dac chez BETC quel a \u00e9t\u00e9 ton parcours ? Apr\u00e8s un parcours scolaire plut\u00f4t pas tr\u00e8s brillant, j\u2019ai fait un IUT info-com \u00e0 Besan\u00e7on et j\u2019ai d\u00e9couvert que \u00e7a me plaisait. Du coup les \u00e9tudes furent un peu reluisantes, j\u2019ai poursuivi dans une \u00e9cole de pub \u201cSup de Cr\u00e9ation\u201d bas\u00e9 \u00e0 […]<\/p>\n","protected":false},"author":4,"featured_media":1175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redacteur","category-betc-paris"],"yoast_head":"\nAntoine Lenoble • C'est qui les Cr\u00e9as ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ferembach.com\/cestquilescreas\/redacteur\/antoine-lenoble\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antoine Lenoble • C'est qui les Cr\u00e9as ?\" \/>\n<meta property=\"og:description\" content=\"Bonjour Antoine, tu es R\u00e9dac chez BETC quel a \u00e9t\u00e9 ton parcours ? 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ferembach","author_link":"https:\/\/www.ferembach.com\/cestquilescreas\/author\/gregoryferembach\/"},"uagb_comment_info":1,"uagb_excerpt":"Bonjour Antoine, tu es R\u00e9dac chez BETC quel a \u00e9t\u00e9 ton parcours ? Apr\u00e8s un parcours scolaire plut\u00f4t pas tr\u00e8s brillant, j\u2019ai fait un IUT info-com \u00e0 Besan\u00e7on et j\u2019ai d\u00e9couvert que \u00e7a me plaisait. Du coup les \u00e9tudes furent un peu reluisantes, j\u2019ai poursuivi dans une \u00e9cole de pub \u201cSup de Cr\u00e9ation\u201d bas\u00e9 \u00e0\u2026","_links":{"self":[{"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ferembach.com\/cestquilescreas\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}