{"id":8044,"date":"2011-02-12T16:20:00","date_gmt":"2011-02-12T14:20:00","guid":{"rendered":"https:\/\/www.ferembach.com\/cestquilescreas\/?p=8044"},"modified":"2020-08-15T11:27:01","modified_gmt":"2020-08-15T09:27:01","slug":"the-advent-calendar-eng","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/creatif\/the-advent-calendar-eng\/","title":{"rendered":"the ADvent calendar"},"content":{"rendered":"\n
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24 days before Christmas : One ad per day in people\u2019s inboxes, picked by famous and passionate creatives who explain why this ad, in all the world, is a must-see.

(Sometimes Creatives who did the campaigns, gave us an anecdote).<\/strong>

\u2013 Gregory Ferembach<\/a>
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1\/ Damien Bellon <\/strong>\/ BETC Paris<\/h1>\n\n\n\n

Hello, To wish you a happy new year and present work I find extraordinary, I decided to talk this film on the Paralympics: \u00ab\u00a0We’re the Superhumans\u00a0\u00bb.<\/em>
Channel4 promote their broadcast of the Rio Paralympics in 2016 on the English channel. The concept of the previous campaign (for the London Paralympics in 2012) was the same, but the signature evolved a little. \u00ab\u00a0Meet the Superhumans\u00a0\u00bb became \u00ab\u00a0We’re the Superhumans\u00a0\u00bb on Dougal Wilson\u2019s film.

Why this movie: Because it beats a lot of records.<\/strong>
For example, in less than 5 minutes, it succeeds in changing our view on people with disabilitu. A \u201cdiminished\u201d person becomes a superhero, and it works.

Because <\/strong>it sends a spectacular message of optimism and humanity.
Because<\/strong> it just makes you want to watch the Paralympic games.
Because <\/strong>it is the second movie with this strategy & brilliant signature.
Because<\/strong> it demonstrates to critics that advertising is not just here to sell useless industrial products. It can also be generous, entertaining, make you laugh, make you dream … and sometimes even change mentalities.
Because<\/strong> the craft is incredible (casting, music, editing, intro, ending, etc.
Because<\/strong> it reminds creative people, agencies, clients and all the players in our industry, including legal services, that despite the obstacles, politics, fear of risk, budget problems etc, etc. \u00ab\u00a0yes, It’s still possible to do a great job\u00a0\u00bb and we all have a role to play, that starts with believing it.
Because<\/strong> the director (Dougal Wilson) is an angel and a genius who when congratulated on this work, replied: \u00ab\u00a0Thanks, well, we’ve been lucky with the music\u00a0\u00bb even though the whole craft is a slap in the face.
Because<\/strong> it’s a mainstream commercial before being a movie for an awards jury.

In short, for all these reasons, and also of course that it remains a pleasure to see and review this work, I chose this film filled with optimism to wish you a happy new year 2020. 

Damien Bellon. <\/strong><\/a>
Art Director, Creative Director, BETC Paris. <\/p>\n\n\n

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