{"id":8089,"date":"2020-02-24T10:43:19","date_gmt":"2020-02-24T08:43:19","guid":{"rendered":"https:\/\/www.ferembach.com\/cestquilescreas\/?p=8089"},"modified":"2020-02-24T12:33:43","modified_gmt":"2020-02-24T10:33:43","slug":"la-fidelite-publicitaire","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/creatif\/la-fidelite-publicitaire\/","title":{"rendered":"#7 : La fid\u00e9lit\u00e9 publicitaire"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22&Prime; custom_margin=\u00a0\u00bb||69px\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|true|false\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.0.10&Prime; background_color=\u00a0\u00bb#fbfbfb\u00a0\u00bb custom_padding=\u00a0\u00bb0|0px|0|0px|false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/podcast6-gaetan-youri-min.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.0.10&Prime; width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/et_pb_image][et_pb_audio audio=\u00a0\u00bbhttps:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/Gaetan-Youri-marcel.mp3&Prime; _builder_version=\u00a0\u00bb4.0.10&Prime; title_font=\u00a0\u00bbAbel|700|||||||\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#000000&Prime; title_font_size=\u00a0\u00bb24px\u00a0\u00bb caption_font=\u00a0\u00bbAbel||||||||\u00a0\u00bb caption_text_align=\u00a0\u00bbcenter\u00a0\u00bb background_color=\u00a0\u00bb#fbfbfb\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb custom_margin=\u00a0\u00bb||\u00a0\u00bb][\/et_pb_audio][et_pb_text _builder_version=\u00a0\u00bb3.27.4&Prime; text_font=\u00a0\u00bbAbel||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb max_width=\u00a0\u00bb83%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||1px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb]<\/p>\n<p><strong>5<\/strong><strong>5min \/ Ga\u00ebtan Du Peloux, Youri Guerassimov <\/strong>et Gregory Ferembach discutent de la fid\u00e9lit\u00e9 publicitaire, ils sont en team depuis 16 ans et ont presque toujours travaill\u00e9 avec la m\u00eame Directrice de Cr\u00e9ation (Anne de Maup\u00e9ou) ensemble on \u00e9voque la fid\u00e9lit\u00e9 au team, aux marques, aux id\u00e9es, au temps perso&#8230; \u00a0<\/p>\n<p><span class=\"oi732d6d ik7dh3pa d2edcug0 qv66sw1b c1et5uql a8c37x1j irj2b8pg enqfppq2 jq4qci2q a3bd9o3v knj5qynh oo9gr5id\"><\/span><\/p>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\" style=\"text-align: start;\">iTunes : <span><a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbit.ly%2Fcqlc-itunes%3Ffbclid%3DIwAR2ZFOMdaSTIbGaG2kwXu-iDnBpg0dJUUUQ1jk0v8eU3fyZQ2INt8pii60E&amp;h=AT3G5PTEyOpnHKntD1HzlMIKCKfrhKgSlQlmGb7TJ_IfDeDKJOmcGrhDdh0T52spV3kWAJytzXW7isXVePyJCifwDuOby4tJdVmEmfb-Hplvm66AJTORPyF4S5kgVtjq4_qiQY5_rrrHbFZ-CQ-_ex8&amp;__tn__=-UK-y-R&amp;c[0]=AT1vVo_hPHVbWblrEvFD6zOPECy6e7_Y5066Boiz1BcdivHzM_Di4K6oQY_ECavS8OroP_GvLkmLRnzgl4BA13DX-lK5c4wENTuEwR8Kbsw382i6u_N7NB8U6PWy574Ggov15ux9hudxUkc2ZsvKTphOnkJJmqn-IqQuy_K6-lY4gE0ZXkcm8Wv45pGJ6Pt8_fr6u9QpIdYCPJ8oUJk\" rel=\"nofollow noopener noreferrer\" role=\"link\" target=\"_blank\" tabindex=\"0\">http:\/\/bit.ly\/cqlc-itunes<\/a><\/span><\/div>\n<div dir=\"auto\" style=\"text-align: start;\">Spotify : <span><a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fbit.ly%2Fcqlc-spotify%3Ffbclid%3DIwAR0IaSAc_nWShWK3p_d_YF4SxnV9KSo9ehDw62D1BozmQy0AwcIkGDK5ca8&amp;h=AT1BQCcoRCXTnYVOdI0bXzV4hucjDwiJcAwE-ez4mVuFv0Y94emIFIIIu7xT4SmXR5QvRba57WidYGIEQjW8eAvkirqryTCy49Q53s7ueBXB4FfaUQRFj_70kMU_bCdYBWVUsIiDtT1PyhTOSG1FtKg&amp;__tn__=-UK-y-R&amp;c[0]=AT1vVo_hPHVbWblrEvFD6zOPECy6e7_Y5066Boiz1BcdivHzM_Di4K6oQY_ECavS8OroP_GvLkmLRnzgl4BA13DX-lK5c4wENTuEwR8Kbsw382i6u_N7NB8U6PWy574Ggov15ux9hudxUkc2ZsvKTphOnkJJmqn-IqQuy_K6-lY4gE0ZXkcm8Wv45pGJ6Pt8_fr6u9QpIdYCPJ8oUJk\" rel=\"nofollow noopener noreferrer\" role=\"link\" target=\"_blank\" tabindex=\"0\">http:\/\/bit.ly\/cqlc-spotify<\/a><\/span><\/div>\n<div dir=\"auto\" style=\"text-align: start;\">Pocket cast : <span><a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fpca.st%2F4jngk2an%3Ffbclid%3DIwAR36vLwiZloiFpz9OELM92WJZxF6Nxmnp20iDzoA1UDHslxQ6pGI2dxaHdA&amp;h=AT0-Ntp3qIb7p4Cdb7ekq1Gjj_oAGnlRNMrFBw0S968v7sY8_D1BiFGCwN8DVMReZx9Sf4sKfKW2PguYuu5nRfTBxU01Ptfxu5JEFJrMYz7dIBz5y8FfH7YYMxCl-X_uCgLpPs7ugpL7TaaS54_mrdc&amp;__tn__=-UK-y-R&amp;c[0]=AT1vVo_hPHVbWblrEvFD6zOPECy6e7_Y5066Boiz1BcdivHzM_Di4K6oQY_ECavS8OroP_GvLkmLRnzgl4BA13DX-lK5c4wENTuEwR8Kbsw382i6u_N7NB8U6PWy574Ggov15ux9hudxUkc2ZsvKTphOnkJJmqn-IqQuy_K6-lY4gE0ZXkcm8Wv45pGJ6Pt8_fr6u9QpIdYCPJ8oUJk\" rel=\"nofollow noopener noreferrer\" role=\"link\" target=\"_blank\" tabindex=\"0\">https:\/\/pca.st\/4jngk2an<\/a><\/span><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.instagram.com\/descheval\/%20.\">.<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_555\"><a href=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/Gaetan-Youri-marcel.mp3\" title=\"Play\" onclick=\"return powerpress_embed_html5a('555','https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/Gaetan-Youri-marcel.mp3');\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/plugins\/powerpress\/play_audio.png\" title=\"Play\" alt=\"Play\" style=\"border:0;\" width=\"23px\" height=\"24px\" \/><\/a><\/div>\n<p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/Gaetan-Youri-marcel.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.ferembach.com\/cestquilescreas\/?powerpress_pinw=8089-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/www.ferembach.com\/cestquilescreas\/wp-content\/uploads\/2020\/02\/Gaetan-Youri-marcel.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Gaetan-Youri-marcel.mp3\">Download<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>55min \/ Ga\u00ebtan Du Peloux, Youri Guerassimov et Gregory Ferembach discutent de la fid\u00e9lit\u00e9 publicitaire, ils sont en team depuis 16 ans et ont presque toujours travaill\u00e9 avec la m\u00eame Directrice de Cr\u00e9ation (Anne de Maup\u00e9ou) ensemble on \u00e9voque la fid\u00e9lit\u00e9 au team, aux marques, aux id\u00e9es, au temps perso&#8230; \u00a0 iTunes : http:\/\/bit.ly\/cqlc-itunes Spotify [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[44,43,87],"tags":[],"class_list":["post-8089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatif","category-marcel","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#7 : La fid\u00e9lit\u00e9 publicitaire &#8226; C&#039;est qui les Cr\u00e9as ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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