{"id":8481,"date":"2020-11-30T11:13:52","date_gmt":"2020-11-30T09:13:52","guid":{"rendered":"https:\/\/www.ferembach.com\/cestquilescreas\/?p=8481"},"modified":"2020-11-30T11:18:39","modified_gmt":"2020-11-30T09:18:39","slug":"francesca-vitello-laura-aondio","status":"publish","type":"post","link":"https:\/\/www.ferembach.com\/cestquilescreas\/team\/francesca-vitello-laura-aondio\/","title":{"rendered":"Francesca Vitello & Laura Aondio"},"content":{"rendered":"\n
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What’s your background? (life, school, study..)<\/strong><\/p>\n\n\n\n

Lallo: <\/strong>I was born in Lecco, the not-famous city overlooking the more famous lake of Como, in the north of Italy. During high school I did an exchange year in the Usa that taught me a lot and I think that was the moment in which I realized my future was not in Lecco. After high school I moved to Milan, I studied advertising for 3 years at IED (that\u2019s where I met Fra) and after graduating I did a 6months internship in Leo Burnett Milan.
By that time, I felt the need to move abroad and decided to invest in a school that could help me expand my horizons.

I started Miami Ad school in Berlin in 2013. During the second year of the school I had the chance to intern at Le Bureau in Stockholm, Mccann London and 360i New York. It has been much more than a school, it was a life experience and made me live my dream life, giving me the chance to live in 4 different cities in 2 years. Very intense! After that it was about time to look for a job, and me and Fra started (as interns, again!) as a creative team in Publicis Milan.
Eventually we got our first real contract there and worked there for 3 long, tough, but very rewarding years.<\/p>\n\n\n\n

In 2018 it was time for us to leave Italy again, so we ended up in Paris. After a fast 6months in Ogilvy Paris, we moved to Marcel where we have been working for 2 and a half years now.

Fra: <\/strong>I come from Tortona, a small town in the north of Italy that literally means \u201cbig cake\u201d<\/em>, and it\u2019s mainly famous for one thing: fog (plot twist). We have so much of it, we even have different names for different kinds of fog.

I always felt it was too small for me – and maybe too foggy too – and I left as soon as I could. I started IED in Milan in 2009, and that\u2019s where I met Laura and we\u2019ve been studying and working together ever since, first at Miami Ad School in Berlin, London, NY and S\u00e3o Paulo, and then in the ad world – she said it all already.<\/p>\n\n\n\n

Since how many years have you worked in advertising?<\/strong><\/p>\n\n\n\n

5 years!
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You work with whom and on what subjects?<\/strong><\/p>\n\n\n\n

We are not dedicated to one single account, so we worked on several clients, Carrefour, Meetic, SK-II, Haribo, BackMarket, and with several creative directors, Clement Sechet, Remy Aboukrat, and with Youri Guerassimov and Gaetan Du Peloux the majority of the time.<\/p>\n\n\n\n

 Did you hesitate before working in advertising?<\/strong><\/p>\n\n\n\n

Lallo: <\/strong>I\u2019m not one of those creatives that always dreamed of doing this job, actually quite the opposite (I even started to watch Madman for the first time only now, and tbh I\u2019m not a big fan of it so far). After high school I was very lost about what to do with my life and to be completely honest I can\u2019t quite remember how I ended up doing this. But I was super lucky to discover day after day, experience after experience that this is exactly what I love to do and it\u2019s actually the only thing I can see myself doing now!

Fra: <\/strong>One afternoon, after finishing high school, I was in my room daydreaming about what I could do in my life. \u201cWill I be a rockstar? Will I be a writer? Actually I could also be a doctor\u201d.
I really couldn\u2019t choose. My mum knocked on my door and asked me what I was doing, so I decided to open up and told her \u201cMum, I really can\u2019t choose. Maybe I should take some time to think better about myself, what I want\u2026\u201d. That\u2019s when my mother told me exactly the words I needed to hear: \u201c** *** cazzo ****??! You better wake up and **** **** do something or I will *** ****** ******!!! Door slams\u201d.

I had a IED leaflet on my bed (one of the schools I was checking at that moment) and simply thought \u201cOk, let\u2019s give this one a go!\u201d

Thanks mum!<\/p>\n\n\n\n


Tell us about things you\u2019ve done (ad stuff) :<\/strong><\/p>\n\n\n\n



Heineken – The Dilemma
Long nights, sweat, but also great lessons and pure joy: our very first project as interns, and our very first Cannes Lions.<\/p>\n<\/div>\n\n\n\n

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Quel est votre parcours ?<\/strong><\/strong><\/p>\n\n\n\n

Lallo: <\/strong>Je suis n\u00e9e \u00e0 Lecco, cette ville pas tr\u00e8s connue qui surplombe le lac de C\u00f4me, bien plus connu, dans le nord de l\u2019Italie. Au lyc\u00e9e, j\u2019ai fait une ann\u00e9e d\u2019\u00e9change aux Etats-Unis o\u00f9 j\u2019ai appris plein de trucs; c\u2019est d\u2019ailleurs \u00e0 ce moment-l\u00e0 que j\u2019ai compris que je n\u2019avais pas d\u2019avenir \u00e0 Lecco.
Apr\u00e8s le lyc\u00e9e, j\u2019ai d\u00e9m\u00e9nag\u00e9 \u00e0 Milan, \u00e9tudi\u00e9 la publicit\u00e9 pendant 3 ans \u00e0 l\u2019IED (o\u00f9 j\u2019ai rencontr\u00e9 Fra) et, apr\u00e8s avoir obtenu mon dipl\u00f4me, j\u2019ai d\u00e9croch\u00e9 un stage de six mois chez Leo Burnett Milan. Je sentais d\u00e9j\u00e0 l\u2019envie de vivre \u00e0 l\u2019\u00e9tranger, ce qui m\u2019a fait prendre la d\u00e9cision d\u2019investir dans une \u00e9cole qui pourrait m\u2019aider \u00e0 \u00e9largir mes horizons.

J\u2019ai commenc\u00e9 la Miami Ad School \u00e0 Berlin en 2013. Pendant ma deuxi\u00e8me ann\u00e9e chez eux, j\u2019ai eu la chance de faire un stage chez Le Bureau \u00e0 Stockholm, McCann \u00e0 Londres et 360i \u00e0 New York. C\u2019\u00e9tait bien plus qu\u2019une \u00e9cole : c\u2019\u00e9tait une v\u00e9ritable exp\u00e9rience qui m\u2019a permis de vivre la vie de mes r\u00eaves, d\u2019avoir la chance d\u2019habiter dans quatre villes diff\u00e9rentes en l\u2019espace de deux ans. C\u2019\u00e9tait tr\u00e8s intense ! Apr\u00e8s \u00e7a, il \u00e9tait temps de trouver du boulot. Fra et moi-m\u00eame avons commenc\u00e9 (toujours en stage !) \u00e0 travailler en team chez Publicis Milan. On a fini par signer notre premier vrai contrat chez eux pour trois longues ann\u00e9es, aussi dures qu\u2019enrichissantes.<\/p>\n\n\n\n

En 2018, il \u00e9tait temps de quitter l\u2019Italie une nouvelle fois. On atterrit \u00e0 Paris. Apr\u00e8s six brefs mois chez Ogilvy, on est pass\u00e9es chez Marcel, chez qui nous travaillons depuis d\u00e9j\u00e0 deux ans et demi.<\/p>\n\n\n\n

Fra: <\/strong>Je viens de Tortona, une petite ville dans le nord de l\u2019Italie qui veut litt\u00e9ralement dire \u201cgros g\u00e2teau\u201d et n\u2019est principalement connue que pour une chose : (tenez vous bien) le brouillard. Il y en a tellement qu\u2019on a plusieurs noms pour parler de diff\u00e9rentes types de brouillard.
J\u2019ai toujours senti que cette ville \u00e9tait trop petite pour moi \u2013 et peut-\u00eatre trop brumeuse, aussi \u2013 et je l\u2019ai quitt\u00e9e aussi vite que j\u2019ai pu. J\u2019ai commenc\u00e9 mes \u00e9tudes \u00e0 l\u2019IED \u00e0 Milan en 2009, o\u00f9 j\u2019ai rencontr\u00e9 Laura avec qui je travaille depuis, d\u2019abord \u00e0 la Miami Ad School de Berlin, ensuite \u00e0 Londres, New York et S\u00e3o Paulo, puis dans le monde de la pub \u2013 elle l\u2019a d\u00e9j\u00e0 dit plus haut.<\/p>\n\n\n\n

\u00c7a fait combien d\u2019ann\u00e9es que vous \u00eates dans le m\u00e9tier ?<\/strong><\/strong><\/p>\n\n\n\n

5 ans !
\u00a0\u00a0<\/p>\n\n\n\n

Vous bossez avec qui et sur quels sujets ?<\/strong><\/strong><\/p>\n\n\n\n

Chez Marcel, Nous ne sommes pas d\u00e9di\u00e9es \u00e0 un seul budget, on a boss\u00e9 pour diff\u00e9rents clients comme Carrefour, Meetic, SK-II, Haribo, BackMarket, etc., avec plein de DC comme Cl\u00e9ment Sechet, Remy Aboukrat et la plupart du temps avec Youri Guerassimov et Gaetan Du Peloux.<\/p>\n\n\n\n

Est-ce que vous avez h\u00e9sit\u00e9 avant de travailler l\u00e0 dedans ?<\/strong><\/p>\n\n\n\n

Lallo: <\/strong>Je ne fais pas partie de ces cr\u00e9atifs qui ont toujours r\u00eav\u00e9 de faire ce m\u00e9tier, c\u2019est presque l\u2019inverse (je viens de commencer Mad Men d\u2019ailleurs, et franchement \u00e7a ne m\u2019accroche pas tant que \u00e7a). Apr\u00e8s le lyc\u00e9e, je ne savais pas quoi faire de ma vie et pour \u00eatre honn\u00eate je ne me souviens pas comment j\u2019ai fini par tomber dans la pub. Mais j\u2019ai eu la chance de d\u00e9couvrir, jour apr\u00e8s jour, d\u2019une exp\u00e9rience \u00e0 une autre, que c\u2019est exactement ce que j\u2019aime faire et que c\u2019est la seule chose que je me vois faire \u00e0 l\u2019avenir !

Fra: <\/strong>Un apr\u00e8s-midi, apr\u00e8s avoir fini le lyc\u00e9e, je suis dans ma chambre \u00e0 r\u00e9fl\u00e9chir \u00e0 ce que je pourrais faire de ma vie. \u201cRockstar ? \u00c9crivaine ? Je pourrais m\u00eame devenir m\u00e9decin\u201d. Je ne pouvais vraiment pas choisir. Ma m\u00e8re toque \u00e0 la porte et me demande ce que je fais, je d\u00e9cide donc d\u2019ouvrir et lui dire \u201cMaman, je peux vraiment pas choisir.
Je devrais peut-\u00eatre prendre le temps de penser \u00e0 moi-m\u00eame, de r\u00e9fl\u00e9chir \u00e0 ce que je veux…\u201d C\u2019est l\u00e0 que ma m\u00e8re me dit ce que j\u2019avais besoin d\u2019entendre : \u201cMais c\u2019est quoi ce ***** ?! Tu devrais bouger ton *** et faire quelque chose ou je te ***** **** !\u201d.
Et elle claque la porte.
J\u2019avais une brochure de l\u2019IED sur mon lit (une des \u00e9coles qui me tentaient \u00e0 l\u2019\u00e9poque) et me suis dit \u201cOk, on essaie \u00e7a !\u201d.
Merci maman !\u00a0<\/p>\n\n\n\n

Dites-nous ce que vous avez fait comme pubs <\/strong><\/strong>:<\/p>\n\n\n\n

Heineken – The Dilemma
De longues nuits \u00e0 transpirer, mais aussi de grandes le\u00e7ons et de la pure joie : notre tout premier projet en tant que stagiaires et notre premier Lion : <\/p>\n<\/div>\n<\/div>\n\n\n

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